Gina Jackson OBE – co founder of Pitchify -will be hosting a roundtable on pitching on 22nd May at GaMaYo at Project House Leeds. The roundtable will help game developers understand more about how to best pitch their games and will also get tips on how to use Pitchify – a new platform she has founded with Matt Hall. Gina Jackson has more that 30 years experience as a games publisher and developer signing more than 200 games, and working with Nokia, Sony Playstation, Eidos, Ocean Software and EG7, being recognised for her outstanding contribution to the games industry and appearing in the Top 100 most influential people in the UK games industry.
Jamie Sefton, MD of Game Republic said “We are delighted to have Gina Jackson join us at GaMaYo, as she brings such a depth of experience to the event that can really help our indie developers at the event. There will be 35 new and unreleased games on show and over 300 developers attending the event as well as 9 roundtables on key topics to support game studios and developers to grow and succeed.”
Roundtables will take place from 5-6pm on 22nd May at the event which is free to GaMaYo and Game Republic members. The event forms part of the Game Republic 2025 events programme supported by Official Partners Red Kite Games and Barclays Games and Creative.
Tips for pitching to investors
Ahead of the event we asked Gina Jackson to share three top tips about securing investment for games. Here’s what she told us….
a. Prep yourself for all the questions, funders want to know your idea is well considered, practice pitching to friends and get them to ask you all the questions (or log onto Pitchify for free to discover a useful and detailed checklist developed with publishers and investors)
b. Ask funders what they are looking for, too many people jump in and just pitch, maybe your game is the wrong budget or audience for the Publisher but maybe there is something you do have or know that is right. Bombarding funders with pitches that wouldn’t suit them just takes all their brain space and they aren’t going to sign something that doesn’t work for them. That’s what we do in Pitchify.
c. Make life easy, put you email address, pronouns, website on the pitch. Every publisher has a different game analysis and greenlight process so your email and the pitch materials will often be separated, if the finance team or the marketing team need more information and it’s accessible on your website or they can drop you a mail, or look at your profile on Pitchify then do that. With 300 to 500 pitches passed over for each one signed they don’t have time to search for information if it’s not there, respect their time too.
You will be able to get more tips about pitching on the day of the event. If you need tips sooner than that, there is a Game Republic webinar with Johnston Carmichael including insights from UK Games Fund on 8th May.
To attend this for free and other Game Republic and GaMaYo events you can buy tickets or apply to join the networks here – gamerepublic.net/join-us
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