Steel City Interactive, developer of the critically and commercially successful Undisputed video game franchise, today announces that industry leader Murray Pannell has joined the company as Head of Publishing. The newly created position, which will report directly to VP of Studio Tim Coupe, will see Pannell lead publishing for Steel City Interactive as it plans for the launch of Undisputed 2.
“We have incredibly high ambitions and expectations for Undisputed 2, and hiring someone of Murray’s calibre is a real statement of intent,” said Tim Coupe, VP of Studio at Steel City Interactive. “Murray will lead our publishing efforts and join a growing team of renowned industry talent, energised and focused on Steel City’s vision to set the benchmark for authenticity, artistry, and evolution in interactive sports.”
Murray Pannell added: “I’ve always had a passion for the drama and entertainment that revolves around sport. Undisputed has already proven its credentials in the ring, with a passionate community behind it and huge potential ahead. I’m excited to join the team, build on that momentum and help take SCI into the next round. Seconds out!”
Pannell brings extensive experience across the games industry, having held Marketing Director positions at Ubisoft and PlayStation before becoming VP Publishing Europe for 2K. His career also includes senior management roles at Electronic Arts and Xbox. More recently, Murray held SVP and CMO roles at Build A Rocket Boy, PlayFusion, and Everreach Labs.
Keep up to date with the latest news and information by visiting the Steel City Interactive website. Players can keep informed on Undisputed by following us on X, Instagram, YouTube, and TikTok.
About Steel City Interactive
Founded in Sheffield (2020) by Ash Habib and his brothers Asif and Asad, Steel City Interactive (SCI) is the studio behind Undisputed, the first major boxing video game released in over a decade. Created for boxing and gaming communities alike, the studio is home to a passionate team that loves the sport, working together to deliver an authentic experience that brings the world of boxing to life like never before. For more information, visit steelcityinteractive.co.uk.
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